Strategy. Trade. Innovation.
20 years of trusted consultancy delivering high-impact solutions across Māori economic development, international trade, innovative aquaculture, agribusiness, and digital transformation.
Move from strategy to results • Proudly operating since 2005
Our Expertise
Comprehensive solutions grounded in cultural understanding and commercial excellence, tailored to drive sustainable growth across New Zealand's diverse economic landscape
Māori Economic Development
Governance, capability uplift, and culturally grounded growth
International Trade & Export Strategy
Export navigation, regulatory compliance, and market entry
Aquaculture Development
Land-based salmon farming and regulatory engagement
Agribusiness Strategy
High-value land use and product innovation
Regulatory & Policy Advisory
Trusted guidance in complex settings
Business Mentoring
Strategic support and skill-building
Ready to explore how we can support your organization's growth?
About TRK Group
Our Mission
"To unlock sustainable value across Aotearoa New Zealand by building commercially robust, culturally informed, and future-focused enterprises that honor both traditional values and modern innovation."
Established in 2005, TRK Group has been at the forefront of strategic consultancy in New Zealand, bridging traditional values with modern business excellence.
What Sets Us Apart
Our unique combination of expertise, cultural understanding, and comprehensive approach delivers exceptional results.
Proven Public and Private Sector Experience
Deep expertise across government agencies, corporates, and community organizations, delivering results in complex environments.
Specialisation in Māori Economic Development
Unique understanding of Māori values, governance structures, and economic aspirations, ensuring culturally grounded solutions.
End-to-End Support
Comprehensive service delivery from strategy development through to implementation and ongoing support.
National and International Networks
Extensive connections across New Zealand and global markets, opening doors and creating opportunities.
Ready to Partner with Us?
Let's explore how TRK Group can support your organization's growth and development goals.
Innovation in Action
From pioneering land-based salmon farming to digital transformation - showcasing our commitment to moving from strategy to results across diverse sectors.
Bluff Land-Based Salmon Farm
Planning and advisory for NZ's most advanced aquaculture site
Comprehensive planning and regulatory support for New Zealand's pioneering land-based salmon farming facility, setting new standards for sustainable aquaculture development.
Māori-Led Red Meat Export
Halal export strategy for Europe and the Middle East
Strategic development of halal-certified red meat export pathways, connecting Māori-led enterprises with high-value international markets.
Government Capability Projects
Trusted partner for MBIE, MPI, and TPK
Long-term partnership delivering capability building and strategic advisory services across key government agencies.
Māori Data Gateway
Digital infrastructure for whenua-based development
Innovative digital platform supporting data-driven decision making for Māori land development and economic opportunities.
Interested in Our Project Approach?
Each project represents our commitment to delivering culturally grounded, commercially viable solutions. Let's discuss how we can support your next initiative.
Trusted by Government
Our credibility is built on decades of government partnerships, proven results with MBIE, MPI, and TPK, and unwavering commitment to excellence.
Years of Experience
Two decades of delivering strategic solutions across New Zealand
Trusted by Government Agencies
Long-standing partnerships with key government departments and agencies
Proven Track Record
Consistent delivery of high-impact projects across diverse sectors
Trusted Government Partners
Long-standing partnerships with New Zealand's key government agencies demonstrate our capability and reliability in delivering strategic solutions.
MBIE
Ministry of Business, Innovation & Employment
MPI
Ministry for Primary Industries
TPK
Te Puni Kōkiri
Meet Our Leadership Team
Experienced leaders driving strategic excellence and sustainable growth across New Zealand's diverse economic landscape
Sid Russell
Managing Director
Sid leads TRK Group's strategic vision and overall operations, bringing extensive experience in business leadership and organizational development. His expertise in guiding complex projects and building strategic partnerships has been instrumental in TRK Group's growth and success over the past two decades.
Aaron McCallion
Director of Strategy
Aaron specializes in strategic planning and business development, with deep expertise in Māori economic development and sustainable business practices. His strategic insights and cultural understanding help clients navigate complex challenges while honoring traditional values and modern innovation.
Ugur Inal
Director of International Relationships
Ugur leads TRK Group's international trade and export initiatives, specializing in building strategic relationships across global markets. His expertise in regulatory compliance, market entry strategies, and cross-cultural business development drives successful international partnerships.
Ready to Work with Our Expert Team?
Our experienced leadership team is ready to guide your organization through complex challenges and unlock new opportunities for sustainable growth.
Ready for Results?
20 years of moving from strategy to results. Let's discuss your next breakthrough.
Send us a message
Get in touch
Ready to discuss your next project? We're here to help you navigate complex challenges and unlock new opportunities.
Location
Tauranga, New Zealand only
Get In Touch
Use our contact form for all inquiries We respond within 24 hours
Professional Contact
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Response Time
We typically respond to all inquiries within 24 hours during business days.